The purpose of this study was to analyze the communication model of service quality, satisfaction, e-trust with customer loyalty of sports websites. The research method is descriptive-correlational according to the subject and data collection was applied in the field using a questionnaire and in terms of using the results. The statistical population of this study includes all customers of the sports website of Channel 3, which was selected as a sample sample based on the Cochran's formula of 384 people due to the uncertainty of the number of people. Simple random sampling method was used to perform sampling in this study. For data collection, Moghimi and Ramezan (2015) Quality of Service Questionnaire, Kim et al. (2011) electronic satisfaction, trust and loyalty questionnaire were used. The obtained data were analyzed using descriptive statistics tests, Chrons and elongation, Pearson and structural equation modeling. It should be noted that in this study, SPSS software version 25 and PLE software were used at an error level of 0.05. The results of the tensile and tensile tests show that the data of the mentioned variable are normally distributed. The results showed that the quality of service is related to e-satisfaction, e-trust, e-loyalty of customers, sports websites, e-satisfaction is related to e-trust and e-loyalty of customers, sports websites, e-trust is related to e-loyalty, customers and sports websites. The ultimate model is quality service, satisfaction, e-trust, customer loyalty, sports websites.